by Loretta Collins
The phone rings, you're nowhere near it, but do a remarkable impression of Flo Jo, reaching it just in time only to be greeted with "Hello, Francine, how are you today?"
What is it about this phrase that screams, "Hi, I'm a telemarketer and will be taking up your precious time long after you've told me NO!"
There are three necessities in getting a sale- timing, need, and money.
As salespeople we're taught to get three "no's" before hanging up.
The most important aspect of a successful sales call is timing.
In this day and age we're assaulted from every angle. Between email, conference calling, cell phones, PDA's, FBI's, CIA's, and COD's it's hard to get any work done at all. The three no rule is obsolete today, as is the lengthy script.
I once had a script that was longer than War and Peace, and didn't come with Cliff's notes. A client broke into my spiel and I replied, "Please sir, if you interrupt me, I'll have to start all over."
Naturally, I was joking, but the client loved the fact that I made fun of myself. He bought.
Telemarketus Interruptus the Latin term for "Time is money and you're wasting mine" is the business owner's bane.
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